Bombas Bralette

Art Direction

The Bralette launch was one of Bombas' biggest releases in 2022, and I led the art direction for the campaign shoot. My vision was to create an elevated and sophisticated look for the collection, showcasing all the colorways while ensuring diversity in skin tones and body types. I focused on highlighting the softness of the fabric, intricate details, and the bralette’s supportive and comfortable design. The tone and vibe of the shoot have continued to shape the entire Bombas intimate collection to this day.

Additionally, I art-directed the laydown shots to emphasize the product’s details and better display the material quality.