Bombas Fall 2024

Art Direction

Most customer are used to shopping for their basics in stores, and in packs. 

As a result, we know that a lot of the experience with the product is lost through the screen. Rubbing the fabric on your fingers, pulling, stretching, seeing how it holds. 

The goal of this campaign is to capture some of that lost touch & feel tugging and squishiness through photography. Make people feel like they are (almost) right back at the aisle playing with the product in their hands, and experiencing the quality for themselves. 

I managed the entire process of this shoot, from initial planning to
post-production. My goal was to highlight the product's material and texture with close-up shots. I also aimed to feature shots of hands interacting with the product, such as grabbing socks to showcase their coziness and puffiness or pulling on the material with fingers to demonstrate its durability.