Bombas Holiday 2023

Art Direction

For the 2023 Holiday season, we developed the "Overwhelmed by Big Comfort" campaign, which highlights the concept of extreme comfort by incorporating oversized foam, bean bags, and cushions to emphasize the coziness of our products.

I was responsible for creating the moodboard, shot list, poses, and styling, as well as selecting products, props, and wardrobes for each shot.