Bombas Spring 2023

Art Direction

For the 2023 Spring seasonal campaign, we showcased our new collection with casual, everyday styling paired with shoes. We also featured the full-body collection, including t-shirts, underwear, socks, and slippers. For our performance line, we shot action-focused scenes with models to demonstrate the products in use. Additionally, we captured laydown shots of the entire collection. Finally, for our Valentine’s collection, we incorporated oversized floral props, with models interacting to bring the concept to life.

I was responsible for creating the moodboard, shot list, poses, and styling, as well as selecting products, props, and wardrobes for each shot.