Friday Slide
Art Direction / Web Design / Packaging Design / PR+Marketing Collateral
I was responsible for the new product launch Friday Slide campaign for SU24, overseeing art direction, e-commerce photography, conceptual photoshoots, the collection page, and marketing materials. I collaborated closely with the CCO and CBO, managing all aspects of the campaign's creative elements.
Friday Slide PDP (Men & Women)
Objective: Choose appropriate images for the product detail page (PDP) to showcase detailed product shots, enhancing the customer shopping experience. Develop a key value proposition section for the product to improve customer understanding.
Friday Slide Unisex Collection Page
(New Product Launch)
Objective: Create a fresh layout for the product collection page, distinct from the others on the site. Ensure customers enjoy a seamless shopping experience while also immersing them in compelling storytelling content.
Outcome
Created in Figma and executed in Contentful. Layout, Image selection, color choices were curated by me.
Marketing/PR Collateral
Designed the PR gifting box, insert card, 1-pager and emails.
Chief Creative Officer: Aaron Wolk
Art Director & Designer: Nina Lee
Producers: Brandon Lee, Michelle Feffer
Photographer: Splashlight, Lydia Hudgens